Plus Property continues building digital platform in its

20 āļ.āļž. 2018 āļ‚āđˆāļēāļ§āļŠāļēāļĢāļˆāļēāļāļžāļĨāļąāļŠāļŊ
Plus Property, the full-service professional property and facility management agency, discloses its business plan for 2018, revealing bright prospects after having detected growth signals in the economy – notably transportation infrastructure investment – that will contribute to the growth of the real estate sector. The company is aiming for an 18% expansion in yearly income, while also striving to become the top-of-mind brand for customers in the sale and property management businesses. Plus also plans to utilize big data to create products and services that better tailor to clients, while also bringing in technologies to boost work efficiency.

Mr. Anukul Ratpitaksanti, Managing Director, Plus Property Company Limited, the full-service professional property and facility management agency, indicated that 2018 would be a year with positive factors contributing to the real estate sector, as it would be a year in which the government continues to spend on transportation development. A record amount of funds – around 30% of the national investment budget – is slated to be used for infrastructure development. Said investment will benefit the expansion of the property sector over the current 2-3 years period, and this would be especially true for the condominiums market because it was a market that accommodates real residency as well as investment. Nevertheless, there are two factors that have to be monitored. The first is the urban planning law that is expected to be enacted soon; the changes that come with the new law will have to be closely studied. The second factor is the issue of labor shortage, which effects various industries including real estate. Plus Property expects that the property market in 2018 will grow at a rate similar to the previous year, as there remains purchasing power in the condominium market, as well as the townhouse and detached house categories. Market demand for condominiums and townhouses within the medium- to high- end segments will increase. Meanwhile, detached homes in the medium segment remains the primary supply and has a tendency to expand well. Momentum persists in the medium- and high-end markets, especially within the condominium category. The area of growth of said condominium projects is also expected to expand outward from inner Bangkok toward the city’s middle level.

Regarding Plus Property’s strategy and work plan for 2018, the company aims to continue expanding by utilizing a digital transformation policy and by reinforcing the strength of its businesses and finances. Thereby, four tactics have been laid down to help the company achieve its goal of becoming the brand of choice for clients in sale and service.

The first tactic, dubbed Plus Experience, aims to create a unique experience that exceeds client expectation, by allowing customers to feel the ‘essence’ of Plus at all service spots or ‘touch points’. Said spots include the Plus website, the one-stop Plus shop and well-trained staffs. Clients who experience these touch points will be greeted by a service that puts in-depth attention to details, geared to create good customer impression.

The second tactic is customer focus – by taking a customer-centric approach and by accurately heeding the demand of the client. The client’s information will be analyzed and a response will be designed to efficiently answer to the client’s demand. Personnel training courses at the PLUS Experience Development Center will also be improved, in order for the centre to evolve into a learning institute under the name PLUS Experience Development Institute, or PXDI. Focus will be on providing in-depth knowledge that is cultivated from the experience of experts in various areas. This would allow the service provided to match the demand of the client. Courses by PXDI will be developed jointly with state agencies and the private sector. Plus Property intends for the institute to help produce quality workers who will feed the real estate industry. The company’s customer-centric approach will also be reflected through the various special events that it hosts – events that are contemporary and answer to customer demand.
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The third tactic calls for a technology and data driven work approach. This tactic is a continuation from 2017, when Plus started accumulating big data from target customer groups and businesses. For 2018, Plus is investing in SalesForce, a global-level software that will link large databases and allow all staffs to have access to the same data. For its website, Plus is implementing machine learning to study site usage behavior, so that appropriate and distinct services can be offered to individual users of the site. Internet of Things will be utilized to streamline work process. Furthermore, using the internet, monitoring tasks will become centralized. QR codes will be put to use in tracking devices and systems, so that clients will be fed real-time information – this will be reflected in Plus’s management of office buildings and residential projects.

The fourth tactic, business and financial enhancement, will reflect the improved work efficiency brought about by the three aforementioned tactics. The fourth tactic will foster Plus’s business integrity in the long-term. Said integrity will result from expansion of personnel’s capacity, stable distribution of income, and good management of costs. The company will also be expanding its property sale service to medium-sized developers and to more leading developers, as well as to international joint venture enterprises.

“Plus Property considers 2018 to be another challenging year, as there are many more new projects entering the market than the previous year. Plus has readying itself, and will build on its existing businesses. Investment will be made in technology, to allow staff to work more efficiently and manpower to be utilized more effectively. This will surely allow Plus Property to take the lead as the brand of choice for clients. The target income is 1.3 billion baht, an 18% growth over year 2017 where income totaled 1.1 billion baht (14% expansion over 2016). Regarding income structure, 60% of income will still come from property management while 40% will come from sales”, said Anukul.

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