Sansiri Marks Service as the Tipping Point in Real Estate and Joins Hands with Plus Property
08 Jun 2020
plus news and update
“Sansiri” Marks Service as the Tipping Point in Real Estate and Joins Hands with “Plus” Announces an Upgrade to Sansiri Service, by Hailing Safety as the Topmost Factor in Consumers’ Minds
LIV-24 being rolled out to 60 projects within 2020 while 6 security firms are partnering to enable a new security standard to be realised
- Sansiri joins hands with PLUS to reaffirm their leading position in the Thai real estate circle, standing tall as the leader in services for residential communities. “Sansiri Service” is being elevated to deliver care to clients at all times of their stay in the residential community, and a new experience is being created via “Total Living Solution”.
- Confidence through “360 degrees” security provision made possible by Sansiri Security System. The elevation towards intensive security builds on a deployment of the LIV-24 service at 60 projects nationwide. Meanwhile, 6 security firms have entered a partnership that will result in an original standard for the real estate circle.
- PLUS being entrusted to increase capacity-building for personnel and to employ safety innovations and technology, as it strives to foster peace of mind in all aspects of living via delivery of a superior management service.
- Customer Insight reveals contemporary consumers place importance in safety technologies, in tandem with the location of a project, when selecting a residence. PLUS is confident of creating an original example of a service standard in the Thai real estate circle.
Mr. Uthai Uthaisangsuk, Chief Operating Officer of Sansiri Public Company Limited, revealed that Sansiri has operated its business based on its understanding of customer insights and has thus retained the confidence of clients over a 36 years period. This year, Sansiri has proceeded to expand its prowess by implementing the “Made for Life…Made for Everyone” strategy, which aims to create a more approachable image for the brand and to make Sansiri “the brand that anyone can access”.
Sansiri strives to deliver more expansive residential lifestyles and has laid out important tactics that will respond to the demands of clients. In the aspect of products, Sansiri is committed to developing quality residential projects that provide the solutions to diverse requirements. It also seeks to apply the "Made for You" concept that places the customers at the heart of its thinking and reasoning, and in doing so will be offering a service that answers to living demands – “Sansiri Service” for everybody’s good life.
“Today, Sansiri and Plus Property collaboratively lifted the level of Sansiri Service toward serving customers with the Total Living Solution model, implying that service is readily provided at all times of living. A new “Made for You” campaign has been launched and consists of 3 customer care services that differentiates from the competition.
First, the Home Financial Planner service provides a homebuyer with a financial consultant that simplifies borrowing for the customer. The Sansiri Security System delivers the safety aspect, and the Living Management & Sansiri Living Care service serves the clients throughout the entirety of their residency, responding to everybody’s living requirements. Indeed, the Sansiri Security System is the fruit of analysis of consumer requirements.
It was discovered that in regard to the selection of a residence, the security system has always been among the primary factors that affected purchase decisions in addition to the location, price and project quality”, said Uthai.
Most recently, Sansiri Security System was upgraded to a “360 degrees” security architecture. Intensive security for customers was achieved by drawing from specialist personnel who were developed, and from safety innovations and technologies that were up to date. One of the components of the system is the LIV – 24 technology that enables a full suite managing of security oversight and building services engineering in real time and around the clock.
LIV – 24 marked the first time the technology was deployed within the Thai real estate circle, and the intention is to expand on the system and bring it into use at 60 PLUS-administered projects nationwide, from 33 currently. At the same time, advanced security-related technology was implemented under the Security Tech concept while Security Guard personnel vigilantly maintain safety and conduct patrols.
Concurrently, safety specialists who have been trained in accordance with the Sansiri Security Inspection (SSI) concept, who meet high professional standards, were placed on duty. To enable residents at property projects to rest assured with the confidence that they will be served with Sansiri’s “360 degrees” security standard that truly responds to the requirements of contemporary living, PLUS was tasked with controlling and managing the entirety of the Security System.
Ms. Suwannee Mahanarongchai, Deputy Managing Director, Business Strategies and Asset Management, Plus Property Company Limited, the full-service professional property and facility management agency, said PLUS and Sansiri are aware of the importance of safety at residential properties and have been continually making improvements to the security services at these properties.
Most recently, Sansiri Security System has been upgraded to a “360 degrees” security standard. PLUS is prioritising this initiative in its management of residential properties, and is pursuing the new security standard by driving its two main core instruments, which are:
1. Personnel who are knowledgeable, skilled and experienced. To this end, PLUS had selected personnel who were highly proficient and had continually developing the competency of personnel so they possess well-rounded skills and are able to grow alongside the organisation in the long term. Recently, PLUS created a new standard for the Property Management business by partnering with specialist allies that comprised 6 exclusive partners – the first time this was attempted in the Thai property circle.
The partners include Bodyguard Strongman, Prasit Guard, PGS Service, Rich Security Guard, V.P.C Inter Group, and Intent Security Guard (Thailand). The aim is to create assurance and reinforce the confidence of residents living at PLUS-managed projects in the long term. Before each security guard team from any of the 6 partners are placed on duty at any community, its members must undergo training until they pass the standard designated by Sansiri and PLUS.
In addition, the guards must undertake extra training from the Sansiri Security Inspection (SSI) team in order to augment the scope of their duty-related skills. The extra training include aquatic rescue, reptile capture, firefighting and a first aid course delivered by The Thai Red Cross Society.
Confidence can be had in the knowledge relay process with the course participants being coached by the SSI team, whose members are professionals who have completed level 4 training – considered a high standard among the professions – from the Thailand Professional Qualification Institute (Public Organization). Teams from all 6 partners have already been deployed to handle security at 43 projects, and the aim is to expand this collaboration to encompass every project administered by PLUS. There is also a plan to procure more specialist companies as PLUS partners.
2. Security innovations and technology that are efficient. Every of Sansiri’s property projects make early use – starting at the development phase of each project – of safety technologies and the Sansiri Security System, which deliver safety in all dimensions of living. PLUS had the role of being the operator who utilise these technologies in maintaining security at projects after sale has completed.
Sansiri and PLUS have also been continuously building on the existing security system, for example by launching the LIV-24 monitoring and command centre for safety and building services engineering that operates in real time and around the clock. Features continue to be developed in order to increase the scope of care to better respond to the demands of residents.
The Home Service Application continues to receive new features, with the latest addition being a Visitor Pass feature that enables residents to register their visitors before arrival and allows the latter to enter the project using a touchless approach. The new addition responds to both the physical and the hygiene aspects of safety requirements, and contributes to improving the level of security delivery.
“PLUS, in its capacity as a leader in residential properties management, views that the demand trend for residences will focus on projects that place emphasis on the safety and the wellbeing of residents, which will be driven by personnel who possessed in-dept expertise and who are augmented by property technology – tools that accommodate the ‘new normal’ in every dimension of the real estate sector.
The stipulation of a new security standard as the basis for this initiative will improve the level of security work delivery and create peace of mind in every dimension of living, around the clock. This would be in conformity with the results from a PLUS survey on people’s selection of residential property.
The survey discovered that consumers placed as much importance in the aspect of safety as they do for the aspect of location. The 5 most prominent contributors to people’s feeling of safety include: 1) The availability of CCTV cameras that had expansive coverage. 2) Intrusion alarms. 3) Security guards that provide around-the-clock patrols. 4) digital door locks. 5) Entry access key cards for the building or for amenities.
The survey results showed that requirements about safety-related technologies influence the feelings of the buyers, and safety needs to be delivered by quality personnel”, said Suwannee.
Related news:
PLUS Hails Waste Management Measures for Residential Projects
Plus Provides Care from the Heart against the COVID-19 Threat
PLUS Undeterred by COVID-19 Readies Its Buy-Sell-Rent Business for a New Normal
Plus Property is a full-service professional real estate agency that provides comprehensive assistance in reselling/letting properties and the purchasing of second-hand condominium units. With more than 20 years of experience, PLUS’s team of quality professionals manages residential and commercial properties and also manages projects’ sales and marketing, heeding to all types of demand. For additional information about our services, call 02 688 7555, or click here.
02.688.7555